The Christian music industry is an industry before anything. Now, you may pretend otherwise, citing “deep” lyrics or some kind of theological emphasis that reverberates with the Gospel Coalition as it was ten years ago. You might be one of those guys whose principles go all weak in the knees as soon as the EL84’s warm up in the ubiquitous Vox AC30. You might think that good theology and rich lyrics make your favorite band safe from those nasty pharisees who want churches to have zero fun. But if you’re willing to look, you will see what I discovered back in the day when I was playing in Christian bands: your principles are always going to be a point of negotiation if you want to succeed in the Christian music industry.
Example: Casting Crowns is playing with Hillsong on their latest tour.