How Churches Became Cruise Ships
Reframing the church as the destination triggered explosive growth in the size of congregations. Logic dictated that larger churches, like larger cruise ships, could offer consumers more choices to address their needs and desires. As a result, church growth went from a byproduct of the mission to its goal, and the programs and facilities churches incorporate today would have been unimaginable a few decades ago. Coffee shops, bookstores, health clubs, recreation centers, even auto mechanics and production studios. Just as modern cruise ships have redefined the passenger shipping, today’s megachurches have redefined our understanding of ministry. And like the cruise industry, megachurches have flourished.
via How Churches Became Cruise Ships | SKYE JETHANI.
Scott Aniol is the founder and Executive Director of Religious Affections Ministries. He is Chair of the Worship Ministry Department at Southwestern Baptist Theological Seminary, where he teaches courses in ministry, worship, hymnology, aesthetics, culture, and philosophy. He is the author of Worship in Song: A Biblical Approach to Music and Worship, Sound Worship: A Guide to Making Musical Choices in a Noisy World, and By the Waters of Babylon: Worship in a Post-Christian Culture, and speaks around the country in churches and conferences. He is an elder in his church in Fort Worth, TX where he resides with his wife and four children. Views posted here are his own and not necessarily those of his employer.