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Reasons to be Careful with Language

This article shows that rhetorical drift is often conscious and calculated to change people’s behavior. People have long realized that using words in a certain way can sway people to do certain things not by persuasion but by manipulation.

That’s why, for example, Nike tells you “JUST DO IT” rather than “OUR SHOES WILL ENHANCE YOUR ATHLETIC PROWESS.” Incidentally, that’s also why you hear about churches singing of God’s “reckless love” as though God has failed to reckon anything. People have largely stopped caring what words mean and what language does. It doesn’t have to make sense. It has to sell.

The Post Millennial | The media tries to change your language to manipulate you


About Christopher Ames

Pastor of Grace Baptist Church in Boyceville, Wisconsin. Bicycle owner and operator. I used to play in a Campus Crusade band.

One Response to Reasons to be Careful with Language

  1. When this story first came out Thursday, it was titled even worse:
    It is now titled “Many online climate change lessons are actually junk.” When it first came on the AP wire, the term was “propoganda” instead of “junk.” If you read the story, it is referring to creationist or non-global warming materials.
    The media is on high alert against Christians!

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