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What You Can Learn from Calvin and Hobbes about the Message and the Medium

An interesting look at the importance of medium in communication. An excerpt:

Marshal McLuhan may have overstated the case when he pronounced that “the medium is the message,” but he surely indicated the way that what you say is entangled with how you say it. If you want to make a statement about people in relationships over time, you had better not try saying it on a t-shirt or bumper sticker. Communicators need to understand their message well enough, organically enough, to pick an appropriate medium for getting it across. Insensitivity to the medium-message connection is what makes most pop music so bathetic when it attempts profundity.

It also explains why the Christian message seems so bizarre and irrelevant when it is communicated via slogans, marketing campaigns, fashion, and advertising knick-knacks. Pointing this out hardly qualifies me for prophet status; any sensitive person confronted with the modern Christian marketing machine is bound to feel queasy.

via What You Can Learn from Calvin and Hobbes about the Message and the Medium – The Scriptorium Daily.

Scott Aniol

About Scott Aniol

Scott Aniol is the founder and Executive Director of Religious Affections Ministries. He is Chair of the Worship Ministry Department at Southwestern Baptist Theological Seminary, where he teaches courses in ministry, worship, hymnology, aesthetics, culture, and philosophy. He is the author of Worship in Song: A Biblical Approach to Music and Worship, Sound Worship: A Guide to Making Musical Choices in a Noisy World, and By the Waters of Babylon: Worship in a Post-Christian Culture, and speaks around the country in churches and conferences. He is an elder in his church in Fort Worth, TX where he resides with his wife and four children. Views posted here are his own and not necessarily those of his employer.

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