An interesting look at the importance of medium in communication. An excerpt:
Marshal McLuhan may have overstated the case when he pronounced that “the medium is the message,” but he surely indicated the way that what you say is entangled with how you say it. If you want to make a statement about people in relationships over time, you had better not try saying it on a t-shirt or bumper sticker. Communicators need to understand their message well enough, organically enough, to pick an appropriate medium for getting it across. Insensitivity to the medium-message connection is what makes most pop music so bathetic when it attempts profundity.
It also explains why the Christian message seems so bizarre and irrelevant when it is communicated via slogans, marketing campaigns, fashion, and advertising knick-knacks. Pointing this out hardly qualifies me for prophet status; any sensitive person confronted with the modern Christian marketing machine is bound to feel queasy.